NNRMLS Market Analysis — Atlas Platform

4,044 Total NNRMLS members

3,466 Licensed agents & brokers

11,815 Closed transactions (12 mo)

~60% Agents below living-wage production

Agent Production

Where the deals actually go

Of 3,466 licensed agents, only 2,919 closed at least one deal. The median active agent closes just 4 transactions per year — roughly $39K gross before business expenses.

Production Distribution

Agents by annual deal count

Market Concentration

% of all deals by producer tier

The Pyramid of Production

A small fraction of agents generate the majority of market activity

Viability Analysis

Can agents actually live on this?

Using MIT Living Wage data and a 70/30 brokerage split on a $555K median sale, here's what it actually takes to make real estate work as a primary income in Reno/Sparks.

Commission Per Deal

At $555K median sale price, 2.5% per side

Deals to Living Wage

Minimum deals needed by household type (70/30 split)

Agent Income at Different Production Levels

Scenario	Income Needed	+ Business Costs	Deals Required
Single adult, no kids	$50,973	~$65,000	7
Single adult + 1 child	$88,904	~$103,000	11
Single adult + 2 children	$115,974	~$130,000	14
Sole earner + spouse + 1 child	$85,530	~$100,000	10
Sole earner + spouse + 2 children	$92,019	~$106,000	11

How many agents clear the bar?

Below single-adult living wage (<7 deals)

45.7%

Below family sole-earner wage (<10 deals)

62.4%

Below single parent + 2 kids (<12 deals)

79.7%

Full-time viable (12+ deals)

16.1%

Key Findings

What the numbers are saying

46.2%

Nearly half of all licensed agents closed fewer than 3 transactions — not enough to cover basic business expenses, let alone a living.

4 deals

The median active agent closes just 4 deals per year, generating roughly $39K gross at a 70/30 split — well below the $51K living wage before expenses.

~1,300

Only about 1,300 agents (37.6%) close enough deals to sustain a basic single-adult living in Reno purely on commission income.

Top 4.2%

Just 147 agents producing 25+ deals/year are responsible for an outsized share of market activity — extreme concentration at the top.

~560

Only about 560 agents (16.1%) produce at the 12+ deal/year level needed to comfortably support a family household.

547

Licensed agents closed zero transactions — likely new, transitioning out, referral-only, or maintaining a license without active practice.

Strategic Implications

What this means for SNP

🎯

Recruiting

The ~1,600 agents closing 0–2 deals/year represent a massive pool of licensees open to brokerage changes, mentorship, or team opportunities. Many supplement income elsewhere and may respond to a compelling AI-powered value proposition.

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Brokerage Strategy

The viable full-time agent pool is only ~1,300 in the entire NNRMLS market. Competition for productive agents is fierce. Retention of 12+ deal/year producers is critical — they're just 16% of the pool but generate the bulk of revenue.

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Market Position

With 11,815 closed transactions across 2,919 active agents, Reno/Sparks follows the typical mid-market pattern: a small number of high-producers dominate while the majority operate at marginal levels. AI tools can be the differentiator.

Methodology

NNRMLS data queried via RESO Web API v2 (Spark API) on February 16, 2026 — all 4,044 member records and 11,815 closed transactions retrieved. Nevada Real Estate Division active licensee files from red.nv.gov. MIT Living Wage Calculator for Reno MSA (updated Feb 15, 2026). Market pricing from Redfin, RentCafe, and U.S. Census ACS. Commissions modeled at 2.5% per side (post-NAR settlement norms) with 70/30 brokerage split as mid-career baseline. Annual business expenses estimated at $12K–$15K.